{"id":3883,"date":"2022-01-17T13:43:35","date_gmt":"2022-01-17T18:43:35","guid":{"rendered":"https:\/\/www.vmedia.ca\/blog\/?p=3883"},"modified":"2022-07-12T07:25:52","modified_gmt":"2022-07-12T12:25:52","slug":"best-tv-providers-toronto","status":"publish","type":"post","link":"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/","title":{"rendered":"5 Best TV Service Providers In Toronto"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/#What_You_Should_Know_Before_Choosing_A_TV_Service_Provider\" title=\"What You Should Know Before Choosing A TV Service Provider\">What You Should Know Before Choosing A TV Service Provider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/#5_Best_TV_Service_Providers_In_Toronto\" title=\"5 Best TV Service Providers In Toronto\">5 Best TV Service Providers In Toronto<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/#VMedia\" title=\"VMedia\">VMedia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/#Cogeco_Connexion\" title=\"Cogeco Connexion\">Cogeco Connexion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/#Zazeen_TotalTV\" title=\"Zazeen TotalTV\">Zazeen TotalTV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/#Ignite_TV_by_Rogers\" title=\"Ignite TV by Rogers\">Ignite TV by Rogers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/#Beanfield_Metroconnect\" title=\"Beanfield Metroconnect\">Beanfield Metroconnect<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/#Final_Thoughts_on_TV_Service_Providers_in_Toronto_Canada\" title=\"Final Thoughts on TV Service Providers in Toronto, Canada\">Final Thoughts on TV Service Providers in Toronto, Canada<\/a><\/li><\/ul><\/nav><\/div>\n<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-fr\">D\u00e9sol\u00e9, cet article est seulement disponible en <a href=\"https:\/\/www.vmedia.ca\/blog\/en\/wp-json\/wp\/v2\/posts\/3883\" class=\"qtranxs-available-language-link qtranxs-available-language-link-en\" title=\"English\">Anglais Canadien<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p>[vc_row][vc_column][vc_column_text]<\/p>\r\n<p>Since the 1950s, television has swept across the country and made its way into our homes. It didn\u2019t take long for the entire country to center their living rooms around the television set. Now, the options for TVs and TV service providers are unlimited.<\/p>\r\n\r\n<p>Finding a good TV service provider that checks all the boxes is no easy feat. Thankfully, there are plenty of options in Canada from which anyone can choose.<\/p>\r\n\r\n<p>Each service provider is different. Our most recent post listed the <a href=\"https:\/\/www.vmedia.ca\/blog\/en\/best-tv-providers-ontario\/\">5 Best TV Service Providers for Ontario. <\/a>But we didn\u2019t forget about Toronto. We\u2019ve listed the five best TV service providers in Toronto and what they offer.<\/p>\r\n\r\n<p><strong><em>We offer VCloud TV and PVR. Never miss your favorite shows again. Learn more <\/em><\/strong><a href=\"https:\/\/www.vmedia.ca\/en\/tv\/anytimetv\"><strong><em>here.<\/em><\/strong><\/a><\/p>\r\n<p>\u00a0<\/p>\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_You_Should_Know_Before_Choosing_A_TV_Service_Provider\"><\/span>What You Should Know Before Choosing A TV Service Provider<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p>TV service providers offer different specialties. For example, some TV service providers offer certain channels, like ESPN. Other\u2019s offer DVR or <a href=\"https:\/\/www.vmedia.ca\/en\/internet\/ontario\">internet bundles<\/a>.<\/p>\r\n\r\n<p>Each service provider is different. When selecting a provider, <strong>you need to consider customer service, pricing, and anytime and anywhere access.<\/strong> You also need to understand the channel and show options. That way, you pick the right provider for the shows that matter most to you.<\/p>\r\n\r\n<p>In addition, it is important to know the types of TV services available on the market. A few options include:<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n<ul>\r\n<li>Cable<\/li>\r\n<li>Satellite<\/li>\r\n<li>Digital streaming<\/li>\r\n<li>Fiber optic<\/li>\r\n<\/ul>\r\n\r\n<p>Understanding what you need will help you make the best decision in the long run.<\/p>\r\n\r\n<p><strong>RELATED: <\/strong><a href=\"https:\/\/www.vmedia.ca\/blog\/en\/best-internet-providers\/\"><strong>5 Best High-Speed Internet Providers in Canada<\/strong><\/a><\/p>\r\n\r\n<p>When selecting a provider, you need to consider customer service, pricing, and anytime and anywhere access.<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Best_TV_Service_Providers_In_Toronto\"><\/span>5 Best TV Service Providers In Toronto<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3212 size-full\" src=\"https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2020\/08\/VMedia-TV-1200x700-1-e1596720120110.png\" alt=\"Service Providers In Toronto\" width=\"700\" height=\"408\" \/><\/p>\r\n<p>\u00a0<\/p>\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VMedia\"><\/span>VMedia<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<p>VMedia Inc. is an <strong>independent Canadian telecommunications company<\/strong> that provides high-speed internet, IPTV, home phone, and home security services. VMedia was started in 2013 and reached hundreds of thousands of customers across the entire country of Canada.<\/p>\r\n\r\n<p>VMedia is the <strong>only independent TV provider in Canada<\/strong>. Being independent allows VMedia to control its pricing, plans, and specialty services like <a href=\"https:\/\/www.vmedia.ca\/en\/internet\/ontario\"><strong>unlimited internet packages.<\/strong>\u00a0<\/a><\/p>\r\n\r\n<p>VMedia also offers \u201cThe Skinny,\u201d a low-cost starter TV package, at only $24.95 a month. Compared to other major TV service companies, this price is a steal.<\/p>\r\n\r\n<p>But if you\u2019re an avid TV connoisseur? You can try their most popular TV option, the Premium Flex, for <strong>$27.97 for the first six months.<\/strong> And the best part? None of the packages come with fixed-term contracts.<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cogeco_Connexion\"><\/span>Cogeco Connexion<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<p>Most Canadians have heard of <a href=\"https:\/\/www.cogeco.ca\/en\" class=\"broken_link\">Cogeco<\/a>. The major telecommunications company has existed since the late 1950s and have made their mark in millions of homes and business offices. They\u2019ve become the second-largest cable operator in Ontario and Quebec.<\/p>\r\n\r\n<p>Cogeco is based in Ontario, but <strong>they\u2019ve extended their reach to Toronto.<\/strong><\/p>\r\n\r\n<p>Cogeco offers cable television, internet, and home phone services. Cogeco Connexion uses \u201ca tiVo-based set-top-box and app ecosystem.\u201d This allows for roaming in the house and the ability to watch TV while you travel. You can even record up to six shows at the same time.<\/p>\r\n\r\n<p>Cogeco requires rental of their set-top-box in addition to installation and activation fees. However, they offer a variety of packages, like the \u201cmix of choice\u201d package, allowing for self-installation.<\/p>\r\n\r\n<p>The most basic plan starts at<strong> $25 per month for 25 channels.<\/strong><\/p>\r\n\r\n<p><strong>RELATED: <\/strong><a href=\"https:\/\/www.vmedia.ca\/blog\/en\/best-tv-providers-quebec\/\"><strong>5 Best TV Service Providers in Quebec Canada<\/strong><\/a><\/p>\r\n<div id=\"attachment_3887\" style=\"width: 1090px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3887\" class=\"wp-image-3887 size-full\" src=\"https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/boys-streaming-canadian-tv.jpg\" alt=\"Boys streaming their favorite TV show\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/boys-streaming-canadian-tv.jpg 1080w, https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/boys-streaming-canadian-tv-720x405.jpg 720w, https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/boys-streaming-canadian-tv-1024x576.jpg 1024w, https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/boys-streaming-canadian-tv-150x84.jpg 150w, https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/boys-streaming-canadian-tv-768x432.jpg 768w, https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/boys-streaming-canadian-tv-624x351.jpg 624w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><p id=\"caption-attachment-3887\" class=\"wp-caption-text\">Boys streaming their favorite TV show<\/p><\/div>\r\n<p>\u00a0<\/p>\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zazeen_TotalTV\"><\/span>Zazeen TotalTV<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<p>Zazeen TotalTV is different from other TV service providers in that <strong>you can\u2019t obtain this service directly.\u00a0<\/strong><\/p>\r\n\r\n<p>Similar to VMedia, Zazeen is an independent service provider. Zazeen works by creating deals with trusted TV networks. Those TV networks then offer Zazeen while selling internet service providers.<\/p>\r\n\r\n<p>Zazeen comes with a set-top box with each subscription plan. The primary TV package starts at <strong>$25 per month for 30 channels.<\/strong> You can have over 100 channels with their Ultimate package starting at $100 per month.<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ignite_TV_by_Rogers\"><\/span>Ignite TV by Rogers<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<p>Ignite TV is an IPTV-based TV service that <strong>replaced the cable service<\/strong> Rogers was initially offering. Ignite TV comes with a set-top box and a diverse app ecosystem that supports streaming services like Netflix.<\/p>\r\n\r\n<p>Since Ignite TV is IPTV-based, internet service is needed. <strong>Rogers requires their users to subscribe to their internet service associated with the TV service. <\/strong>For this reason, a stand-alone price for TV service isn\u2019t listed on their website. It\u2019s bundled with the internet service.<\/p>\r\n\r\n<p>Ignite TV offers swappable channels, PVR, live TV, and other streaming apps like Disney+. It even offers voice remote, movies to buy and rent, sports stations, and anything else you\u2019d expect from traditional TV services.<\/p>\r\n\r\n<p><strong>The starter service is priced at $125<\/strong> which includes TV service plus internet. Their most popular service<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beanfield_Metroconnect\"><\/span>Beanfield Metroconnect<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<p>Beanfield Metroconnect is a small fiber optic TV, phone, and internet service provider founded over 30 years ago. Their primary targets are residential buildings in urban areas.<\/p>\r\n\r\n<p>Beanfield Metroconnect is another independent service provider similar to VMedia. This allows them to have control over their products, services, and pricing.<\/p>\r\n\r\n<p>They offer no-contract services, like unlimited internet service, but <strong>using their internet is not required to access their TV plans.\u00a0<\/strong><\/p>\r\n\r\n<p>If you choose internet access other than what Beanfields offers, there is a $150 installation fee.<\/p>\r\n\r\n<p>Beanfield Metroconnect doesn\u2019t have as diverse an app ecosystem as other TV providers. Still, it is only $20 a month for 30 channels with cloud DVR.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3838 size-full\" src=\"https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/man-watches-digital-streaming.jpg\" alt=\"channels with cloud DVR\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/man-watches-digital-streaming.jpg 1080w, https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/man-watches-digital-streaming-720x405.jpg 720w, https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/man-watches-digital-streaming-1024x576.jpg 1024w, https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/man-watches-digital-streaming-150x84.jpg 150w, https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/man-watches-digital-streaming-768x432.jpg 768w, https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/man-watches-digital-streaming-624x351.jpg 624w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\r\n\r\n<p><strong>RELATED: <\/strong><a href=\"https:\/\/www.vmedia.ca\/blog\/en\/tv-internet-bundles\/\"><strong>Best Affordable TV &amp; Internet Bundles in Canada<\/strong><\/a><\/p>\r\n<p>\u00a0<\/p>\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_on_TV_Service_Providers_in_Toronto_Canada\"><\/span>Final Thoughts on TV Service Providers in Toronto, Canada<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p>At VMedia, we always say that the best TV providers offer their customers a wide range of options. If you don\u2019t know what to look for in a service provider, ask yourself what\u2019s important. Or, you can ask one of our helpful team members at VMedia.<\/p>\r\n\r\n<p>Do you need bundles? What channels and shows are must-haves? How much are you looking to spend on TV? Knowing this information will help you choose the best service provider right for you.<\/p>\r\n\r\n<p>VMedia cares about your TV experience and wants you to gain the most from the shows you love. <a href=\"https:\/\/www.vmedia.ca\/en\">Check out our services<\/a> and learn why more and more people are switching to VMedia!<\/p>\r\n\r\n<p><strong><em>Try our <\/em><\/strong><a href=\"https:\/\/www.vmedia.ca\/en\/tv#tv-1\"><strong><em>New Year\u2019s special<\/em><\/strong><\/a><strong><em>! Get 50% off a premium flex package for six months!<\/em><\/strong><\/p>\r\n<p>\u00a0<\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9sol\u00e9, cet article est seulement disponible en Anglais Canadien. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. [vc_row][vc_column][vc_column_text] Since the 1950s, television has swept across the country and made its way into our homes. It didn\u2019t take long [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":3885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[119],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Best TV Service Providers In Toronto, Canada - VMedia<\/title>\n<meta name=\"description\" content=\"Finding a TV service provider isn&#039;t easy. Learn about the best TV service providers in Toronto with VMedia!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Best TV Service Providers In Toronto\" \/>\n<meta property=\"og:description\" content=\"Finding a TV service provider isn&#039;t easy. Learn about the best TV service providers in Toronto with VMedia!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/\" \/>\n<meta property=\"og:site_name\" content=\"VMedia Blogue\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-17T18:43:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-12T12:25:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/man-watching-action-movie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scott W\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott W\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/\",\"url\":\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/\",\"name\":\"5 Best TV Service Providers In Toronto, Canada - VMedia\",\"isPartOf\":{\"@id\":\"https:\/\/www.vmedia.ca\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vmedia.ca\/blog\/fr\/best-tv-providers-toronto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vmedia.ca\/blog\/wp-content\/uploads\/2022\/01\/man-watching-action-movie.jpg\",\"datePublished\":\"2022-01-17T18:43:35+00:00\",\"dateModified\":\"2022-07-12T12:25:52+00:00\",\"author\":{\"@id\":\"https:\/\/www.vmedia.ca\/blog\/en\/#\/schema\/person\/db1e61aeafb2416d364a229cabef73b8\"},\"description\":\"Finding a TV service provider isn't easy. 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